Food & Beverage
Customer Satisfaction Research for Restaurant Brand
Designed and executed a comprehensive survey, delivering segmented insights that reshaped the brand's menu strategy.
+41%
NPS increase
500+
Respondents
8 wks
Turnaround
clientType
QSR Chain
duration
8 weeks
geography
Metro Cities
engagementModel
Market Research
Challenge
- • Declining customer satisfaction scores
- • Lack of granular feedback segmentation
- • Menu misalignment with customer preferences
Solution
- • Designed multi-dimensional survey framework
- • Segmented customers by demographics and behavior
- • Identified key drivers of dissatisfaction
Approach
- • Survey design and validation
- • Data collection across channels
- • Statistical analysis and segmentation
- • Insight visualization and reporting
Outcomes
- • Significant NPS improvement post changes
- • Menu redesign based on data insights
- • Improved repeat customer rate
+22%
Repeat Customers
-30%
Negative Feedback Drop
Timeline
Survey Design1 week
Data Collection3 weeks
Analysis2 weeks
Reporting2 weeks
Tech Stack
SPSSExcelTableau