Drive your business withData Analytics
Businesses across industries are grappling with technological demands of the ever changing consumer needs. Businesses have thrived by increasing their customer outreach by going digital and this has now generated huge volumes of data which wasn’t available before. Understanding this data and building business strategies around it requires expertise. Analytics Station helps decipher data to facilitate companies on their growth journey, reach their targets faster. Using deep analytics, we help increase customer loyalty, generate better ROI on advertising expenditure and to stay ahead of the competition with market insights.
With rise in e-commerce platforms, physical retail stores are facing increased problems with low customer loyalty and low foot-falls. Analytics Station leverages the power of data analytics to identify the most cost-effective channels to reach out to the clients and build loyalty. We focus on identifying patterns for loyalty and address the problems of footfalls. Using cluster analysis, we segregate your customers based on numerous parameters such as frequency of visit, avg. spend/visit, time of visit, etc., The common interests is identified within each of these groups and used to develop various styles of communication which best suites each group’s interests.
Digital platforms have transformed the hotel business completely over the last decade. These platforms have drastically increased the touch points for customers to interact with businesses of their choice. But this also leads to complication and inefficient allocation of budgets due to availability of numerous avenues to do business through. Analytics Station deep dives into the data from online platforms and social media metrics of self and competitors to help chart out data-driven strategies. This ensures lesser probability of failure and detailed insights into the current market. Using metrics from all the platforms, we can predict the optimal sales that can be generated from each channel and find the right balance in marketing spend to derive best results.
Social media is by far the biggest influencer in the “eating-out” market. With 30% of the people saying social media played a role in knowing about a place, it is important that restaurants make informed decisions based on social media insights. Analytics Station’s algorithm gathers information about current trends in the market, to assess customer expectation from outlets and also to gauge customer sentiments on social media. Assessing all the parameters involved enables restaurants to develop effective marketing strategies for each audience segment and ensure loyalty.
